To be fair though, we're really not. grow & tell is a startup marketing consultancy founded in 2021 by Emily Butler. With 20+ years of experience leading brand and digital marketing for global companies, we help tech startups and businesses of all sizes define who they are, create stories that connect, and drive customers to engage and take action. By connecting the dots of your unique story, we help you think big and grow bigger.
Starting her marketing career at Marie Claire Australia back in 2001, Emily learned the power of a strong brand in her formative working years. She saw first-hand the importance of working with strong female role models, and how storytelling can cut through the noise to create meaningful change.
Before going to print each month, the advertising and editorial teams would lay out every page on the floor, in a process affectionately referred to as 'pagination'. Looking back, pagination was the ultimate exercise in building a compelling narrative, a series of stories that come together to create a stunning customer experience. It starts on the cover with headlines designed to pique curiosity, and compel potential readers to turn the page. The editor's letter feels like a personal note from a friend, and the stories and advertisements take the reader on a journey. In particular, Marie Claire inspired and created value with a mix of impactful journalism, fashion and advertising from luxury, mass and emerging brands.
Watching a best-selling magazine come together every month was intoxicating. Fascinated by the community of readers who so passionately engaged with the brand every month, Emily naturally evolved her skillset to include digital marketing, moving on to launch Marie Claire, InStyle and Sony Music Australia into the digital and social media landscape.
Back in Australia after seven years abroad, Emily spent two years creating and building fintech brands from the ground up, including Slate Super (now the second-fastest growing super fund in the country). Realising her passion for brand strategy was undeniable, she created grow & tell----and still can't believe she gets to do this every day. And while she focuses on the aspects of marketing she loves the most, Emily's clients can tap into her broader skill set in digital, product marketing and demand generation, providing invaluable expertise that goes well beyond foundational brand strategy.
